Diet Information
High Protein Diets Can Have a Bad Impact on Your Career
With all the excitement regarding high protein diets, one area that is often not talked about is a diet rich in protein can be a major contributor to bad breath. Actually, there are several causes of bad breath, many of which most people have given little, if any, thought to.
The Best Things in Life Are Rarely Things
Have you ever noticed this to be true
Finding Your True North
Okay Friends,
Delegate or Drown
Why waste your precious time working on tasks, which are definitely not your forte when you can delegate or invest your money on a product or service which will free up your time You can then focus on the more important areas in your work and your life.
Antioxidants - Your Best Defense Against Disease and Aging
Studies support the benefits of eating a diet rich in fruits and vegetables. This is due to their high antioxidant value. Why are antioxidants so important Because they have a proven track record of fighting free radicals.
Overall Food Health Values
Lets take a look a the basic food elements in your perfect dietary plan; fruits and vegetables group, bread, cereals, rice and past groups, meats and beans group and dairy group. Each has different characteristics or helpful nutritional value for your dietary needs.
The Solution to Healthy Weight Loss
The overweight and obesity epidemic is a worldwide problem. There are no official statistics for spending on diet products, but estimates vary from $40 to $100 billion in the US alone, much of that on scams and fad diets that promise the impossible.
Half of our Nation is Over Weight!
Experts say obesity will overtake smoking as the biggest health problem of the decade. They are predicting a quarter of the population will be suffering from weight related diabetes by 2013.
The Health effects of being Over Weight
Both men and women around the world are becoming fatter and its partly because of our modern lifestyle, too much fatty food and too little exercise. Some people say, Why should it matter if Im overweight as long as I feel okay But being overweight does matter because it increases the risk of health problems such as heart disease, stroke, diabetes and some cancers. Being at a healthy weight on the other hand, can help lower blood pressure, make you feel better and give you more energy. If you need to lose some weight, heres some good advice from the National Heart Foundation.
Weight Loss Tips!
All throughout my childhood and teenage years I watched helplessly as my mother tried every fad diet under the sun. I recall one time she ate boiled cabbage and nothing else for a whole week. I felt my mothers frustration and misery but I could not understand why it was so difficult for her to lose weight and keep it off until that is I became a weight loss coach.
The Five Keys to Healthy Eating
Healthy eating is about more than calories or following the latest dietary fad. Trends come and go. Healthy bodies have been around for thousands of years, before there were magic bullets for instant fat loss marketed on major television stations or promising easy weight loss in flashy colors on the pages of magazines. By embracing your individuality, and learning how to apply the five keys of healthy eating to your own lifestyle, you can transcend these temporary fads and ease into a lifelong habit of living lean.
ACNE - Basic Understanding
Acne is the bane of existence for nearly 17 million people who suffer from some form of acne.
Menopause and Bioidentical Hormones
Can menopause symptoms be safely comforted with bioidentical hormones
Beginners Guide To Fitness
What to do when you are ready to get into shape!
Turn Off the Fat Genes - A Book Review
Once in a while a good title comes along and "Turn Off the Fat Genes" is one of those titles that just have to be written about. If you are not familiar with Dr. Neal Barnards work, he has been writing about how to lose weight on a high carbohydrate diet for at least a decade now.
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I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference for B2B and B2C. The purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase. The differences between these markets run deep and they are important.
When we take time to understand what is needed we have a better chance of closing the deal with a B2B or a B2C market. It's when we ignore the differences that we fail to provide the information and the support to turn a prospective consumer into a customer.
A consumer purchases on emotion and a business purchases on logic. Let me show you the difference in marketing to a B2C market vs. a B2B market.
Your Turn: What differences have you found in marketing to a B2C vs. a B2B market?
Understanding the Difference Between B2B and B2C Marketing originally appeared on About.com Marketing on Sunday, March 7th, 2010 at 22:30:19.
For those of you interested you can now become a fan of Marketing at About.com on Facebook.
I created the Facebook fan page in order to collaborate with readers on a daily basis as well as give you a community that you could use to ask marketing questions and get to know other readers. I've been wanting to do this for awhile and truthfully it has evolved into a great place for collaboration and discussion.
If you can't get enough of all things marketing-related, you now have an opportunity find people to talk marketing with all day long.
Become a fan, it's easy and I'm sure you will enjoy the community that is developing there.
Become a Facebook Fan originally appeared on About.com Marketing on Monday, March 1st, 2010 at 09:11:44.
Recently I shared with you a search engine marketing secret - how to gain market share in Google within your local area. This doesn't take months to do and often can be achieved within a couple of days, if not hours. One reader found themselves struggling with getting a high ranking, because of the competition within their location and industry.
There are ways that you can improve your Google Local Map listing and I wanted to share a few steps that can help in improving your ranking on Google Local.
- Step 1: Claim your Google Local Map listing if you haven't already.
- Step 2: Login to Google Local online.
- Step 3: Verify your information and make sure your description is specific with keywords. Use keywords to describe your location and what your business is by as well as search keywords that customers will use to find you.
- Step 4: Use keywords in your company and organization name. For example in my Google Local Map listing I used the following as my company and organization name (Keywords are in bold) - Laura Lake Consulting - Small Business Marketing and Social Media Strategy Consulting
- Step 5: Don't forget to categorize your listing and make sure that you complete all 5 categories. The 1st category is the most important, but the next 4 follow in at a close second when it comes to ranking importance. Try to use Google's suggested categories.
- Step 6: Customer reviews will also help in improving your Google local listing rank. Don't write your own review, but ask your customers for a recommendation.
The secret is that Google focuses rank mostly on the businesses closes to the center of the city. If you are not near the center of the city the prior steps are vital to improving the rank of your Google Local Map listing in order to compete with the businesses that are closer to the center of the city than you.
6 Steps to Improving the Rank of Your Google Local Map Listing originally appeared on About.com Marketing on Monday, March 1st, 2010 at 06:39:11.
It's no doubt social media is changing the way that we market. There are new social media platforms appearing daily, so how do you as a business owner or marketing manager know which platform is right for you? There are many deciding factors that go into selecting a social media marketing platform. A few of those questions include:
- Where is my demographic?
- What is my marketing goal when it comes to social media? Am I looking to bring awareness or sell something?
Today I want to focus on why businesses select Twitter as their social media marketing platform. We can learn a lot from the stats that are published. Stats including the following data:
- 50 Million Tweets per day
- 75 Million Twitter users
- Reach outside of the U.S. has grown over the last 6 months
While the statistics are impressive, there are also reports that Twitter registrations have decreased and there are many inactive Twitter accounts.
I think the best way to learn about what is working and what is not working when it comes to using Twitter as a marketing tool is to listen to the stories of others, so I'm asking my readers the question:
Why Do You Use Twitter to Market?
*Statistics by Twitter, Hubspot, Sysmos and ComputerWorld
Share Your Story: Why Do You Use Twitter to Market? originally appeared on About.com Marketing on Saturday, February 27th, 2010 at 10:53:59.
Question: Can you make for us a list of marketing tools available for local businesses and rank it by efficiency?
Answer: There are many ways to get a list of local businesses. The quality of the list will be determined on how you obtain the list.
You can search online for local businesses. Google and Yahoo both have local business directories. DMOZ also used to have a great directory, but to be honest I'm not sure how often it is updated. What I love about these directories is the ability to search by geographic region as well as industry.
You can purchase lists by list brokers such as InfoUSA.
You can also check with your local Chamber of Commerce about purchasing their membership list. I know they sell it because when I joined the chamber I was getting at least one telemarketing call a day.
The cost of the list will determine how much work you are willing to put into it and what type of data you are interested in, for example do you want their address, telephone number or email address? You can also find the data online for free, but it will cost you time and resources.
Your Turn: How do you find local businesses that you want to market to?
Marketing Question of the Week: Where Do I Find a List of Local Businesses? originally appeared on About.com Marketing on Monday, February 22nd, 2010 at 08:00:26.
There was a time, not too long ago that advertising online was an option. There were some businesses that considered it, some embraced it and others just ignored it. In today's business world we are seeing a paradigm shift if you will. There are new online methods and techniques that are become not only more efficient in reaching our consumers, but they are cost effective as well.
To prove my point consider the latest statistic provided by Internet World Stats, we have seen an increase of 380.3% of internet users since 2000. This number will only continue to grow.
Consumers are not only becoming more comfortable purchasing online, but many of them are starting to prefer online shopping to traditional shopping. We can use online marketing to reach these consumers in new ways. Online marketing enables us to target our marketing messages to specific consumers and the end result is better conversion and an increased return on our investment for our marketing dollars.
There are many methods of marketing online including website marketing, search engine marketing, social media, affiliate marketing and content marketing. It's important that each business weighs the pros and cons of each method and then choose the method or methods that will work best for their business. I've put together information regarding five popular online marketing methods and what I think each business should consider when delving into the online space to market products or services. I believe these steps will help in creating an effective online marketing strategy and increase the chances of online marketing success.
Online Marketing A Necessity Not Just An Option originally appeared on About.com Marketing on Sunday, February 21st, 2010 at 15:40:32.
Ok, quick pick up the last marketing piece that you did for your business. Now ask yourself the following questions:
- Were you overwhelmed with calls?
- Did your in-store traffic increase?
- Did you see a spike in your online traffic?
If you answered no to all of the questions above you may want to consider whether your marketing materials are doing the job.
Marketing professionals often make the mistake of writing material that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.
Do Your Marketing Materials Make the Grade? originally appeared on About.com Marketing on Friday, February 12th, 2010 at 00:00:22.
Many businesses are trying to figure out how to use social media to grow their business and increase their revenue. The industries of restaurants and entertainment is no different.
I'm always surprised at how many of these businesses are not using social media, but for most, it boils down to the lack of knowledge on how to use this new medium to create commerce in their businesses. Commerce won't come overnight; that I can guarantee you, but by getting involved and adopting social media as a way to engage and interact with your customers and patrons you will find that commerce will come sooner than later.
Social media works best in this industry because, as a society we attend restaurants and entertainment districts to be social and interact. Those who enjoy these venues also find enjoyment in social media. They will often look for you in these social venues and if they don't find you it can come as a disappointment; after all they'd love it if they had an easy way of finding out what was going on, want new menu times you are introducing or what events are coming up.
I understand your hesitation which is why I want to share with you ten way to use social media to market your restaurant or entertainment district.
Ten Ways Restaurant and Entertainment Industries Can Use Social Media to Market originally appeared on About.com Marketing on Wednesday, February 3rd, 2010 at 18:19:44.
I'm often asked "Laura, what is the biggest mistake companies make when it comes to marketing?" The answer is easy.
The biggest mistake, I see is when a company doesn't track their marketing efforts. They simply spend their marketing budget and then they cross their fingers. There was a time that it was difficult to track marketing efforts, especially commercials and print advertisements. That's not the case any longer, so there is really no excuse to not tracking your marketing efforts.
Tracking and monitoring your marketing efforts and advertisements will help you in allocating your marketing budget in marketing campaigns that you know will work. There is nothing more devastating to a company than to spend money on an advertisement that produces little or no results.
You can track your offline marketing efforts, so that you have the knowledge that you need when it comes to knowing what worked and what didn't. The result of tracking is an accurate measurement of what marketing efforts were effective and no longer depending on inaccurate guesswork to determine where you spend your marketing budget. Let me share with you a few tracking methods that I use when marketing offline.
Your Turn: How do you track your offline marketing? Do you use a different method that I have not mentioned? I'd like to know.
Methods for Tracking Offline Marketing Efforts originally appeared on About.com Marketing on Thursday, January 28th, 2010 at 13:31:20.
A properly developed marketing campaign can not only connect you with the right prospects, but it gets everyone talking about your company, your product, or your service. However, marketing mistakes can just as easily cost your business thousands of dollars. Learn about the top 5 mistakes commonly made in marketing. Did I miss one you are familiar with? Feel free to add yours in the comments below.
Marketing Mistakes: Learn How to Avoid the Top 5 originally appeared on About.com Marketing on Saturday, January 23rd, 2010 at 05:00:14.
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